Have you ever wondered why your company needs SEO services?
If you’ve been following the digital landscape marketing for some time now, you’d know there have been a lot of changes over the years. But SEO still remains an effective and indispensable strategy for marketing businesses online.
If you’re wondering why your business needs SEO services and the various benefits you can derive from a good SEO strategy, this article will clear your worry.
While SEO can be very important for improving your business website’s overall visibility and search-ability, there are other benefits it will offer you.
To cut the crap, let jump into the topic and see why your company needs SEO services. The good thing is if you’re a small business owner, there are many affordable SEO services out there for you.
SEO Enhances Digital Marketing ROI
If you’re looking for the highest return on investment then you should consider taking a smart and competitive SEO strategy. With this, you can expect a very impressive result or ROI from your digital marketing strategies.
But you may want to ask why this?
It’s simple. When it comes to lead generation, search engines account for about 15 percent of new leads. Although that may not sound like a lot of leads, it’s relatively massive when compared to traditional marketing — which offers less than two percent. Without a doubt, you know what the difference already is and by how many rates it will help you increase your lead conversion as against the traditional marketing – 13% I guess, you say. That’s correct.
Going by this perspective, how does this impact your business ROI?
What does this mean in dollar value to your business?
Assume your average lead is worth about $500 and you’re able to convert 20 new leads a month from your SEO marketing strategy plus another 3 new leads from your digital marketing. That will give you 23 new leads generated, all together. With the 3 leads you generated from your digital marketing, you’ll have an extra $1,500 a month, which translates to $18,000 extra revenue a year.
Don’t thing the extra revenue is worth it?
Of course, it is. And that is one of the benefits of SEO.
But to achieve this extra revenue it depends on how much SEO strategy you’re ready to give it. Because if your business isn’t ranking at the top page of the SERPs or it is only ranking at the bottom of the SERPs, it’s definitely going to be difficult for users to find your business. And what that means is that where users stick to the first pages of the search results – which, in most cases, is what happens – you wouldn’t be able to generate leads from the search engines like Google. And again, you’ll lose that additional revenue from the search leads.
SEO Drives Quality Traffic to Your Website
You probably have heard this many times that traffic from the search engines is the best. This isn’t an exaggeration at all. The reason is simple: people searching for information on the search engines are looking for where to get a solution to their information needs. They want to see if you offer products or services that can help them solve their problems.
But they don’t need to be pushed or pitched to take that buying decision. All they need from you is valuable and quality information and if you can provide this, you can easily pull the traffic to your business. And once search traffic is interested in your products and services, they become easy for you to convert into buyers.
Traffic generated from the search is what is referred to as organic search and it’s most often the primary source of website traffic. For many businesses, organic search is a major part of their most business’s website performance, and it’s equally regarded as a critical component of the buyer funnel and ultimately, a huge part of getting users to complete engagement or conversion.
As important as the search engine traffic is, most marketers concentrate their most efforts on Google because of its owning a considerably larger portion of the search market than other search engines like Yahoo, Bing, Yandex, DuckDuckGo, Baidu, and many others.
However, that isn’t to downplay other search engines’ contributions in a brand’s visibility, it’s just that Google owns about 86.86 percent of the overall search market. No wonder marketers target Google to get the most search traffic for their businesses or brands.
Above all, if you’re targeting traffic from the United States, or looking for the most visited website in the world, Google is your best shot.
SEO Helps in Building Trust & Credibility
SEO is the most reliable strategy to build trust and credibility for your business. With the search engines taking every step to make sure they serve quality and valuable information to users, internet users are more likely to trust those brands that appear in the first places of the search results when they search for a particular term. In other words, users tend to attach little or no trust to those brands with no good website presence.
Again, considering the fact that people trust Google and use it every day to find whatever information they are looking for, there is a high tendency that users will continue to trust websites or brands that rank high on Google or other search engines. This is so as users believe for a brand to have ranked on the first page of search results it means Google or another search engine like Bing trusts such a website.
Apart from the trust and credibility you get when your business ranks on the first page of the search results, your conversion tends to also soar. Because 75% of people will never scroll past the first page on a Google search.
While there are a few things that give credibility and trust to a website, the quality of your content and your website’s speed are critical signals that your website is safe and credible.
Another way by which you can improve your business credibility is by optimizing your Google My Business listing. One benefit of this listing is to help your website appear in local searches and provide users with details about your company.
Additionally, Google My Business listing is helpful for featuring reviews from Google users, which, in turn, helps in driving sales to your business as well as building your business credibility.
SEO Traffic Tends to Convert
When talking about traffic conversion, SEO traffic is the most likely to convert more than all other sources of traffic. Without a doubt, for many businesses, organic or search traffic offers the best conversion rates. So you need a smart SEO strategy or hire affordable SEO services to position your brand on search engines. By succeeding in this, you’ve succeeded in positioning your business for more conversions.
Good SEO Offers a Better User Experience
Today, many businesses are concerned only about attaining better organic rankings and maximum visibility without realizing how important optimal user experience is in achieving that dream. Let me make a point here: good SEO also means a better user experience.
With Google becoming adept at interpreting what favorable or unfavorable user experience entails, maintaining a high rate of positive user experience has become a crucial factor for any website’s success.
Overall, you must embrace high-quality quality SEO strategy that incorporates better user experience and prepare to offer users the information they need in fewer clicks.
SEO Helps In Social Media Engagement
If you’re looking for a way to gain more social media engagement, then you need to consider leveraging SEO. Because both have a two-way relationship in that there is every tendency that users are likely going to share, tweet, or like your page on the social media platforms if they found it helpful and valuable.
SEO Helps in Measuring Your Success in Real Value
No matter what is it your investment is about, SEO helps you measure your success or otherwise with real numbers. For every business, it’s crucial to be able to measure what results you’re getting from your investment whether marketing or advertising. With SEO, you’ll not only be able to monitor your digital marketing results you’ll also understand the impact of your SEO strategies.
With Google Analytics, for example, you can access your digital marketing analytics and SEO performance in a very easy and real-time. By monitoring a few metrics such as website traffic, conversions, bounce rate, and time on-site, you can say whether your website is doing well or not.
SEO Offers Long-Term Impact
SEO, when properly implemented, will not only have an obvious impact on your business in the first year of its implementation but will also last for several years. While you also need to adapt to trends and changes in the market as they occur, without involving yourself in any black-hat SEO practices and maintaining a positive user experience your website will stand the test of time.
Most important, you need to always give more time, effort, and budget to your SEO and your website will survive the competition in the market.
SEO Monitors All Stages of the Buying Funnel
The good thing about a good SEO strategy is that it targets every stage of the buying funnel, from creating awareness to sale. With content marketing, SEO is becoming more valuable and useful when it comes to connecting with your customers in every stage of the marketing funnel.
The various stages involved in the marketing funnel are awareness, interest, evaluation, and sale. All these stages can be addressed using different content types such as info-graphics, blog posts, guides, and many more.
With a good SEO strategy coupled with content marketing, your business will earn more leads. The best part of content marketing as against traditional marketing is that internet users prefer the latter approach. They prefer brands that provide unique and high-quality content than those brands that simply pitch them for products or services.
SEO Is Relatively Inexpensive
Another benefit of SEO is that it is relatively inexpensive.. By this, it means you don’t have to invest in any advertisement to acquire customers or attract traffic. However, you may need to hire SEO services if you have no experience in website coding and Google algorithms. By hiring SEO services you’ll incur a little cost, but they’ll help you rank your website, increase your website traffic, and you’ll get an impressive return on your investment.
But if you already have SEO skills, SEO will help you reduce cost on click per acquisition and you’ll be able to invest every dollar saved in other areas of your business.
SEO Opens Up More Opportunities
When you start to master and implement SEO for your business, it will bring to light new opportunities for your brand. This way, your brand will not only be receiving more opportunities but will also be doing better. SEO is the best way to market your brand effectively online and grow your passion and comprehension of that brand.
And, when you fully understand your brand and SEO, you’ll discover easily more opportunities to sustain the brand.
People Need Your Products and Services
With almost 4.57 billion active internet users as of July 2020, it’s clear people are searching for your products and services on the search engines. Also, considering the fact that Google receives over 63,000 searches per second on any given day, there are enough opportunities for your business to get found on search engines if properly harnessed.
You’ve most certainly found out why your company needs SEO services and how it’ll help you position your business for the top spot of the search results for better visibility and conversions. You’d also agree with me that putting a good and formidable SEO strategy in place will have a positive impact on your brand’s website and digital marketing effort.
SEO will impact your business in so many ways such as improving your social media engagement, reducing your click per acquisition cost, and increasing your organic traffic and conversions.
Most importantly, as the online market is growing wider and more competitive, you’ll need SEO to get found in the competition. Fortunately, you don’t have to spend to the roof to achieve your dream as we have affordable SEO services you can start with to get you going.